Many things affect whether your email ends up in someone’s inbox or spam folder, but your sender reputation is the most important. If your reputation is poor, internet providers may block your emails or send them to spam, no matter how good your content is. That’s why FareOf stresses the importance of email validation. Cleaning your list of bad or fake email addresses helps lower bounce rates, avoid spam traps, and increase open rates, boosting your reputation so your emails reach the inbox.

Sender reputation is how email providers judge your domain. If your emails often bounce, get marked as spam, or have low engagement, your reputation goes down. Even good emails might not reach inboxes if your reputation is poor.

Here’s how you can improve it:

• Check and clean your email list regularly
• Don’t send emails too often or too rarely
• Group your audience and send targeted messages
• Use personalized content and offers
• Remove contacts who don’t engage anymore

Good content helps with engagement, but not everyone will open your emails. Some people delete them right away without reading. Email providers notice this behavior and may start sending your messages to the Promotions or Spam folders instead of the inbox. To avoid this, remove subscribers who aren’t engaging with your emails. Also, be careful of abuse emails, these are people who wrongly report your messages as spam. Use an email validation tool to clean your list and get rid of these harmful contacts quickly.

Email protection tools like SPF, DMARC, and DKIM help keep your domain safe from spammers and fake senders. But if they aren’t set up correctly, they can cause problems with sending or receiving emails. Always test your emails after making security changes. Also, when team members leave or take on new roles, update your approved email addresses and IPs. This keeps your email security current and helps block unwanted threats.

The length of your email can impact how people engage with it. Long emails take up more space, which internet providers don’t like because they can slow things down or not load properly.

There’s no perfect length, but it’s best to keep your message short and focused. Stick to one main idea or offer. If you need to share more, use a link or button so people can click to learn more. Since most people get tons of emails every day, keeping it brief and to the point shows you respect their time—and they’re more likely to read and respond.

Email verification helps you know if an email address belongs to a real person. It confirms the address is valid and likely to lead to real engagement. Sending emails only to verified addresses boosts the success of your email campaigns. It also helps you avoid bad or fake emails that can hurt your results, damage your sender reputation, or even get your domain blacklisted.

Every email contact a business collects comes at a price. Companies invest in ads, social media, and other channels to get leads. You can figure out the cost per email by dividing your monthly marketing spend by the number of emails you get.

But not every email is real. Some are fake, inactive, or even traps meant to catch careless senders. If you start a campaign with a bad list, you might face high bounce rates, spam complaints, or worse—get blacklisted.

Email verification helps avoid all that. It protects your sender reputation, ensures your emails reach real people, and helps you get the most value from your marketing budget. Since email often drives more than half of a business’s revenue, keeping your list clean is a smart move.

Undoubtedly. Email verification has no negative consequences and is the sole approach to preserve your company's email reputation. It is usual for your list to have invalid or poisonous email address. Furthermore, email lists decay quickly, with over 20% of your contacts becoming obsolete in a year. Every three months, you should wipe out your email lists. You may want to do this more frequently depending on how many new leads you receive on a regular basis or if you notice a difference in your email performance.

You can test email verification yourself by purchasing a Freemium plan. Validate and verify up to 100 emails for free and see the findings yourself.