Inbox Placement Test
Wondering if your emails reach the inbox or get stuck in spam? Our test helps you find out so you can improve deliverability and avoid spam filters.
Get 1 free inbox placement test every month
Check my inbox placement
How does an inbox placement test work?
Want to know if your emails will land in the inbox or spam? Our inbox placement test gives you a clear answer in just three simple steps:
- Send your email to our test addresses.
- We analyze its placement.
- Get a detailed report on your email’s deliverability.
Testing before you send helps you avoid spam filters, improve inbox placement, and boost email success.
Why Run an Inbox Placement Test?
Not sure why email deliverability testing matters? If your emails don't reach the audience, they can't take hold.
An inbox placement test helps you see where you want to land before sending your emails. This way, you can fix any issues and improve your results.
Plus, with every test, you’ll also get these extra benefits:
Find Out Where Your Emails Are Going
Are your emails landing in the inbox, spam folder or disappearing completely?
An inbox placement test gives you a clear report on where your emails end up. It helps you spot issues with your email content and even possible problems with your server setup.
By testing before you send, you reduce the risk of poor deliverability. You will get a full breakdown of inbox versus spam placement across different email providers and spam filters. So you can fix problems before they damage your campaign.
Check for Email Header Issues
When you test your email, we also analyze its header details.
Your email header contains important elements that affect whether your message lands in the inbox or spam. These include your return path, sender address, and authentication settings (SPF, DKIM, DMARC).
Our testing tools help you spot and fix header errors, ensuring your emails follow best practices. This improves deliverability, avoids spam filters, and helps your emails reach the right inbox.
Spot spam filter problems
Every email provider has its own spam filter rules,so your email might land in the inbox for some people but in spam for others.
An inbox placement test helps you to see if your email content is triggering spam filters. By understanding how these filters work, you can adjust your emails to improve deliverability and reach more inboxes.
Get More Opens & Better Email Visibility
Our detailed email performance reports help you find real solutions to improve deliverability.
By fixing issues in your email content and headers, you can land in more inboxes, increase visibility, boost open rates, and improve your email ROI.
Make sure your emails reach your audience with accurate inbox vs. spam folder testing.
Simple 3 steps to test your email placement
Compose Your Email
Create your email using Mailchimp, AWeber, Constant Contact, or any other email platform. To get accurate deliverability results, be sure to use your real email content.
Set Up Your Test & Pick Mail Providers
Select from 20+ global test email addresses. Our test covers major email providers worldwide, giving you a complete analysis of your email deliverability.
Send your email test
We provide test email addresses and a matching subject line. Simply click “send” and see how it performs.
Results
You'll get an email as soon as your inbox placement test is done. Then, you can check a detailed report showing which emails landed in the inbox, went to spam, or didn’t arrive at all.
Want more people to open your emails?
Check your email content and deliverability with a free inbox placement test
Sign up for free and get 1 monthly test, plus helpful email deliverability tools
What impacts an inbox placement
Our inbox placement tools help manage your email campaigns but it is important to understand what affects your email’s chances of landing in the inbox. Here are key factors to consider:
Email Content & Spam TriggersWhen your email reaches a spam filter, it gets analyzed for suspicious content. Email providers work hard to block low quality, spam like messages.
- Scam trigger terms (particularly ones that harm or encourage urgency)
- From name does not match.
- The sender is not listed in the SPF record.
- Large image files
- Suspicious attachments
If you are confident that your emails are valid, make sure that you are not making mistakes that may lead spamming filters to believe differently.
Email Header Issues
Your email header contains important details like the sender, recipient, reply-to address, and authentication checks (SPF, DKIM). Email providers use this info to verify if your email is legit. If there are errors or mismatches, your email may look like spam.
Past Email Performance
Your email open rates and clicks show how engaging your emails are. If too many people ignore, delete, or mark your emails as spam, email providers may assume your messages aren’t relevant and start sending them straight to spam.
Sender Reputation
All these factors contribute to your sender reputation, which email providers use to decide whether to trust your emails. A low sender score can hurt your inbox placement and impact your email deliverability.
- Bounced emails
- Spam complaint rate
- Unsubscribe rate
- Campaign effectiveness
- Email authentication data
- Email server reliability
Tactics for improving inbox placement rates
Clean your email list
Your email bounce rate plays a big role in your inbox placement and sender reputation. The main reason emails bounce? Invalid email addresses.
To fix this, use an email validation tool to clean your list and remove outdated or fake addresses. Once your list is updated, upload it to your email provider. Keeping your bounce rate under 2% helps ensure your emails reach the inbox.
Real-time email verification assists In avoiding false email signups
Besides keeping your email list clean, you can protect your database by using a real-time email checker.
Make sure your website and signup forms have this feature built in. It instantly spots fake or risky emails and stops them before they get added to your list.
Apply email verification
Email verification helps verify that your emails are true and trustworthy. This involves:
SPF (sender policy framework) - lists allowed senders for your domain.
DKIM (domain keys identified mail) - a digital sign that verifies your email is valid.
DMARC (domain based messaging authentication, reporting, and conformance) - a rule that defines what email providers should do if verification fails.
Keeping your emails secure has always helped them land in inboxes, but it is no longer a choice.
Keep an eye out for spam trigger words
One thing you have full control over in every email is your wording.
This can be attractive to draw attention with dramatic or essential language, but using spammy words in the subject lines or content can damage the chances of reaching your email inbox.
To avoid writing your email, take a look at the entire list of spam trigger words.
Minimize spam complaints
Email providers do not accept spam complaints, so only contact people who have signed up for your emails.
A fair rule of thumb is to keep your spam complaint rate under 0.1% (1 complaint every 1000 emails). If too many individuals mark your emails as spam, it can reduce your chances of reaching inboxes.
One method to avoid this is to use email validation. It helps in the detection and removal of "abuse" emails and those who repeatedly misuse the spam button. So they do not damage your sender's reputation.
Track your sender’s reputation
Your sender reputation affects whether your emails reach inboxes or get blocked. Everything we’ve covered so far plays a role in keeping it strong.
To track your reputation, use Google’s free Postmaster Tools to check your email domain and IP health.
It’s also smart to set up a Blacklist Monitor to get alerts if your domain lands on a blocklist. A DMARC Monitor watches your outgoing emails and warns you about security threats.
Sign up for a free FareOf account and enjoy these monthly perks:
Create a free account and instantly earn credits, tests, and all of the features you need.
1 inbox placement test
1 Email server test
100 Free credits – Use them for email validation, scoring, and activity tracking
1 Blacklist Monitor
With a free account you will receive 1 free test each month and additional email deliverability features.
FAQs
To get more of your emails into inboxes (and not spam), focus on building a strong sender reputation. Here’s how:
- Keep your email list clean and remove inactive addresses.
- Authenticate your emails with SPF, DKIM, and DMARC.
- Avoid getting too many spam complaints.
- Test different email strategies (A/B testing) to boost engagement.
- Stay away from spammy words that trigger filters.
Your emails might be landing in spam because of these reasons:
- Low sender reputation
- Too many bounced emails
- High spam complaints
- Missing or failed email authentication (SPF, DKIM, DMARC)
- Spammy words or content
- Incorrect email server settings