Why your email list growth is essential

Email marketing is a game-changer for businesses, offering unmatched opportunities to connect with your audience.

But what makes it so powerful? Here are a few key reasons why growing your email list should be a priority for your brand.

+

Growing your email list is important

Email lists shrink by 22.71% every year. More than 1 in 5 of your subscribers’ email addresses will become inactive over time

People change jobs, switch email providers, or simply stop using certain email accounts. If you are not consistently growing your list, you risk losing your audience.

Email marketing is extremely most affordable

A strong and engaged email list is not just about numbers but long term success. Email marketing remains one of the most cost-effective ways to connect with your audience. In fact, for every $1 spent on email marketing, businesses can earn up to $42 in return.

Why? Email allows you to reach people who already showed interest in your business without the high costs of paid ads. It also offers advantages that other marketing channels simply can not match.

By focusing on steady email list growth, you make sure that your brand continues to engage and convert customers year after year.

Full control over your message

With email marketing, you decide what to share with your audience without the restrictions of third-party platforms.

On social media and ad networks, brands must follow strict guidelines, which can limit certain industries like finance, from reaching their audience. But with email, your subscribers choose to hear from you, giving you more freedom to share updates, offers, and insights.

Of course, you still need to follow email regulations like CAN-SPAM, that makes sure recipients can opt out anytime. But unlike other platforms, email allows you to communicate directly on your terms.

Keep your subscribers engaged

Building an email is not just about getting new sign-ups but keeping them interested.

With so many ads online, people may not be ready to buy rightway. That is where email nurturing comes in. by segmenting your list, you can send the right content to the right people at the right time.

• Have subscribers who have not made a purchase yet? Share helpful resources and insights to show them the value of our services.
• Are they interested in a specific product? Create targeted emails with tailored offers and updates to keep them engaged.

A well-nurtured email list turns subscribers into loyal customers not passive readers.

Bring back past customers

Do you want a better return on investment? Reconnect with previous customers instead of always chasing new ones.

Think about what it takes to attract fresh buyers like ads, SEO, content, and email campaigns. That is a lot of effort and cost. But sending a personalized email to someone who already knows your brand? It is much easier and more effective.

In fact, past customers are 50% more likely to buy again than someone who is never purchased before.

How to use the email list growth calculator

1. Enter your current subscriber count - you can find this in your email service provider, including your total list and segments.

2. Add your monthly new sign ups - check how many people join your list each month. Your email platform should have this data.

3. Input your churn rate - this is the number of people who unsubscribe or get removed from your list each month.

4. Click ‘calculate’ - look at your email list growth projection and plan ahead.

Knowing your email list’s growth results

Your results will show an estimate of how much your email list could grow over the next year.

However, not every new contact will have a valid email, and some may come from other sources like meetings, phone calls, or networking. While growing your list quickly sounds great, adding invalid or risky emails can do more harm than good.

To keep your email list strong and reliable, here are some smart strategies to ensure healthy, sustainable growth.

Fill in the gaps with an email finder

Do you have contacts in your CRM without an email address?

It is common to connect with potential customers in other ways, like meetings or phone calls but you can still reach them through email marketing. An email finder tool helps you locate missing email addresses using the details you already have.

How FareOf email finder can help

FareOf Email Finder helps you find missing email addresses using a contact’s name and company domain.

Not sure about their domain? Most professionals use email addresses linked to their company’s website, making it a great starting point for your search.

FareOf uses advanced technology to identify valid email addresses and common domain patterns without storing or processing customer data from email validation or other sources.

Before using an email finder, remember: Always get consent. While the CAN-SPAM Act requires an unsubscribe option in the U.S., privacy laws like GDPR are much stricter in other regions.

Read more about FareOf email finder

An Email Finder is a powerful tool for improving email marketing ROI, but use it wisely. Consider your relationship with the contact and ensure they’re open to receiving your emails.

Grow your email list with real-time validation

To keep your email list clean and reliable, it's important to validate new email addresses as they come in.

Many email validation services offer an API that you can integrate into your website, landing pages, or any signup form to catch invalid emails instantly. This helps ensure you're only adding genuine, active subscribers to your list.

When someone tries to sign up, the email validator rejects any invalid addresses. You may easily filter throwaway emails, spam traps, and more to expand your email list without concern.

Build and maintain a high-quality email list with FareOf

Email marketing is a powerful way to connect with customers and increase sales. Our Email List Growth Calculator helps you estimate your growth so you can fine-tune your email finding and validation strategies. But growing your list fast isn’t enough, you also need to clean and maintain it regularly to ensure high-quality subscribers.

With FareOf, you don’t have to switch between different tools. Unlike other platforms, we let you find and clean your emails all in one place, making email list management easier than ever.

Use these free calculators: