How to measure your freemail revenue

Using our freemail revenue calculator is easy. Just adjust the sliders to enter your details. Not sure what each term means? Here is a quick breakdown below:

Email list size - the total number of people subscribed to your emails.

Engagement rate - how often subscribers interact with your emails (opens, clicks, etc.)

Average order value - the average amount (in USD) customers spend per order from your emails

Gmail rate - the percentage of your subscribers using Gmail. Enter a number above zero to include Gmail revenue.

Yahoo rate - the percentage of your subscribers using Yahoo. Add a number above zero to include Yahoo revenue.

Hotmail rate - the percentage of your subscribers using Hotmail/Outlook. Enter a value above zero to include it.

Other freemail rate - the percentage of subscribers using other providers like AOL, iCloud, or Thunderbird.

Once you have entered everything, just click “Calculate” and see your estimated revenue.

Viewing findings from the email list revenue calculator

Viewing findings from the email list revenue calculator

Once you have entered your details, you will see an estimate of how much revenue you could earn from subscribers using Gmail, Yahoo, Hotmail, and other email providers.

Here is how we calculate your potential earnings:

Potential revenue= email list size * email engagement rate * average order value

Your potential revenue from freemail users is the sum of all individual calculations across different email providers.

Why is it important to identify different email domains

Our email marketing ROI calculator helps estimate the highest possible revenue you could earn from your email list.

However, several factors affect your actual results, one major factor is whether your emails reach your subscribers’ inboxes. The email domains your audience uses play a big role in this.

Freemail providers like Gmail, Yahoo, and Hotmail use advanced AI to filter out spam. They analyze multiple factors before deciding if an email should be delivered, including:

• Your sending IP address - where your email is coming from.
• Your domain & subdomain - the website linked to your emails
• Authentication & reputation - records like SPF, DMARC, and DKIM that verify your legitimacy.
• Blacklists - whether your email address or domain is identified.
• Subscriber engagement - past interactions, like opens, clicks, and spa complaints.

Gmail , Hotmail, and Yahoo each have their own way of filtering emails, and they do not all work the same.

If you send the same email format to all freemail providers, your inbox placement may vary. Gmail is generally the most accurate at sorting emails, placing good emails in the inbox and real spam in the spam folder.

However, other email providers use different filtering methods, which means your legitimate emails could end up in the spam folder by mistake. Understanding these differences can help improve your email deliverability.

Using your ROI results to increase revenue

Now that you know your potential email marketing revenue, you can focus on strategies to improve your results.

If most of your revenue comes from a specific email provider, tailor your content to match what that provider favors. Factors like subject lines, wording, and email structure can impact your inbox placement.

To maximize revenue across all email providers, consider segmenting your emails and customizing them for different domains. This way, you can improve deliverability and engagement across the board.

Segmenting emails to improve deliverability

Instead of sending the same email to everyone, breaking your list into smaller groups based on email domains can improve inbox placement and engagement.

Each email provider has its own spam filters. An email that lands in Gmail’s inbox might get identified as spam by Yahoo. By segmenting subscribers by domain, you can track deliverability more accurately and adjust your emails to avoid spam filters

A/B testing can help you identify what works best for different providers, allowing you to refine your content for better results. You can also use inbox placement testing tools to experiment with different formats without risking bounces or spam complaints.

Customize your emails with smart segmentation

Segmenting your email list is not just about separating different freemail domains. It is also a powerful way to personalize your content for different audiences.

You can or should segment your emails based on:

• Age group
• Gender
• Job/Industry
• Income level
• Hobbies & interests
• Past purchases

Grouping subscribers by domain improves inbox placement, while further segmentation by interests and demographics helps you send the right message to the right people. This leads to more clicks and higher sales.

Check out these free email deliverability calculators

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